Please read the following information carefully.  This privacy notice contains information about what data we collect and store about you and why.  It also tells you who we share this information with, the security mechanisms we have put in place to protect your data and how to contact us if you have a complaint.

Who are we?

Cheshire Inflatables Limited collects, uses and is responsible for personal information about you.  When we do this, we are the ‘controller’ of this information for the purposes of the General Data Protection Regulation and other applicable data protection laws.

Our Data Protection team can be contacted at info@cheshireinflatables.co.uk or on 01625 365101

Information collected by us

Personal data, or personal information, means any information about an individual from which a person can be identified.  We may collect, use, store and transfer the following different kinds of personal data about you:

  • Name
  • Address
  • Telephone number
  • Email address
  • Credit or Debit Card details and payment information
  • Marketing preferences

How is your personal data collected?

We collect data from and about you by you giving us your personal information and by filling in our contact forms together with further correspondence with us by phone, email or otherwise.

How do we use your Personal Data?

We will only use your personal data when the law allows us to.  Most commonly, we will use your personal data in the following circumstances:

  • Where it is necessary to fulfil our contractual obligations to you.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override these interests.
  • Where we need to comply with a legal obligation

Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending direct marketing communication to you via email.  You have the right to withdraw such consent to marketing at any time by contacting us.

We have set out below, in a table format, a description of the ways we plan to use your personal data, and which legal bases we rely on to do so.  We have also identified what our legitimate interests are where appropriate.

Purpose/ActivityLawful basis for processing (including basis of legitimate interest)
To register you as potentially interested in our servicesNecessary for our legitimate interests to develop our services and grow our business
Performing our obligations under our contract with youNecessary to comply with our contract with you
Complying with our obligations to our insurers to and other regulatory bodies.Necessary to comply with a legal obligation
Taking payment from you and/or pusuing you for any outstanding debts.Necessary for our legitimate interests to obtain amounts owing to us

Opting out

You can ask us to stop sending you messages at any time by contacting us as per the details at the bottom of this privacy notice.

Who will we share your personal information with?

We will not share your personal data with any third party for marketing purposes.

We have relationships with a number of third parties that we may share your personal data with e.g. for us to receive IT services.  For a list of these third parties please contact our data protection team at the above address.

We will share personal information with law enforcement agencies if required by applicable law.

We will not share your personal information with any other third parties without your consent.

How long will be store your personal data

We will only retain your personal data for as long as reasonably necessary to fulfil the purpose we collected it for, including for the purpose of satisfying any legal or regulatory requirements.  In some circumstances you can ask us to delete your personal data (see “Your rights” below).

Your rights

Under the General Data Protection Regulation, you have a number of important rights that you can exercise free of charge.  In summary, these rights are:

  • Transparency over how we use your personal data and fair processing of your information;
  • Access to your personal information and other supplementary information;
  • Require us to correct any mistakes or complete missing information we hold on you;
  • Require us to erase your personal information in certain circumstances;
  • Receive a copy of the personal information you have provided to us or have this information be sent to a third party, this will be provided to you or the third party in a structured, commonly used and machine readable format;
  • Object at any time to processing of your personal information for direct marketing;
  • Object in certain other situations to the continued processing of your personal information;
  • Restrict our processing of your personal information in certain circumstances;
  • Request not to be subject to automated decision making which produce legal effects that concern you or affect you in a significantly similar way.

If you want more information about your rights under the GDPR please see the Guidance from the Information Commissioners Office on Individual’s rights under the GDPR

If you want to exercise any of these rights, please:

  • Email, call or write to our data protection team at the above address;
  • Provide other information so that we can identify you.  We may need to contact you to request further information to verify your identity;
  • Let us have proof of your identity and address;
  • State the right or rights that you wish to exercise.

We will respond to you within one month from when we receive your request.

How to make a complaint

Please get in touch if you have any issues or complaints (see “Get in touch” below).

The General Data Protection Regulation also gives you the right to lodge a complaint with a supervisory authority, in particular, in the European Union (or European Economic Area) state where you work, normally live or where the alleged infringement of data protection laws occurred.  The UK supervisory authority if the Information Commissioner’s Office who can be contacted at https://ico.org.uk/concerns/.

Our security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed.  In addition, we limit access to your personal data to those employees, agents, contractors and other third parties, who have a business need to know.  They will only process your personal data on our instructions and they are subject to confidentiality restrictions.

If you require further information about how we protect your data, please contact our data protection team (see “Get in touch” below).

Future processing

We do not intend to process your personal information for any reason other than stated within this privacy notice.  If this changes we will inform you.

Changes to this privacy notice

This privacy noticed was published on 03/06/2020.

We constantly review our internal privacy practices and may change this policy from time to time.  When we do we will inform you.

Get in touch

If you have any questions about this privacy notice or the information we hold about you or wish to opt-out please contact our data protection team.

The best way to reach us is to email us at the email address or telephone number set out above.


A cookie is a small text file which is placed onto your device (eg computer, smartphone or other electronic device) when you use our website. We use cookies on our website. These help us to ensure that our website works properly, analyse user behaviour, and ensure that your preferences remain known without you having to enter them every time you visit our website.

For example, we may monitor how many times you visit the website, which pages you go to, traffic data, location data and the originating domain name of your internet service provider. This information helps us to build a profile of our users and how our website is used as well as gathering performance data for our website. Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually.

For further information on cookies generally, including how to control and manage them, visit the guidance on cookies published by the UK Information Commissioner’s Office, www.aboutcookies.org or www.allaboutcookies.org.

Consent to use cookies and changing settings

We will ask for your permission to place cookies or other similar technologies on your device, except where they are essential for us to provide you with a service that you have requested.

You can withdraw any consent to the use of cookies or manage any other cookie preferences by updating your internet browser settings to automatically or manually delete cookies.  It may be necessary to refresh the page for the updated settings to take effect.

Our use of cookies

The table below provides more information about the cookies we use and why:

_gaThis cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site’s analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.2 yearsAnalytics
_gidThis cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the wbsite is doing. The data collected including the number visitors, the source where they have come from, and the pages viisted in an anonymous form.1 dayAnalytics
_gatThis cookies is installed by Google Universal Analytics to throttle the request rate to limit the colllection of data on high traffic sites.1 minutePerformance
_fbpThis cookie is set by Facebook to deliver advertisement when they are on Facebook or a digital platform powered by Facebook advertising after visiting this website.2 monthsAdvertisement
frThe cookie is set by Facebook to show relevant advertisments to the users and measure and improve the advertisements. The cookie also tracks the behavior of the user across the web on sites that have Facebook pixel or Facebook social plugin.2 monthsAdvertisement

How to turn off all cookies and consequences of doing so

If you do not want to accept any cookies, you may be able to change your browser settings so that cookies (including those which are essential to the services requested) are not accepted. If you do this, please be aware that you may lose some of the functionality of our website.

For further information about cookies and how to disable them please go to the guidance on cookies published by the UK Information Commissioner’s Office, www.aboutcookies.org or www.allaboutcookies.org.